WELCOME FROM DR. LEVIN

Roger P. Levin, DDS, MBA Founder and CEO Levin Group, Inc.

Dear Colleague,

As founder and CEO of the nation's leading dental practice management firm, I am honored to introduce a valuable addition to your practice—the Crest Whitestrips^® Supreme Practice Management Kit. The detailed instruction and helpful tools in this kit will help your practice successfully implement this exciting whitening option.

Data that Levin Group has collected after consulting to more than 8,000 practices clearly demonstrates that dentists must diversify their service mix if they wish to position themselves for the future and become more profitable. Taking advantage of the significant innovations that have occurred in tooth whitening is an effective way to accomplish this goal.

For your convenience, the Crest Whitestrips^® Supreme Practice Management Kit is divided into three sections:

• Your Profit – Discusses how implementing Crest Whitestrips^® Supreme into your practice will help you to achieve your revenue goals.

• Your Practice – Guides you on how to consistently and successfully implement Crest Whitestrips^® Supreme into your practice.

• Your Patients – Provides your practice with the tools to inform, motivate and educate your patients on the benefits of whitening with Crest Whitestrips^® Supreme.

As your practice evolves, so does your kit. Your Crest Whitestrips^® Supreme representative will periodically provide you with important updates to add to the kit, thus increasing its value to your practice over time.

There are tremendous possibilities and exciting opportunities in dentistry today. This kit will allow you to successfully bring this innovative whitening option to your patients and expand their interest in cosmetic dentistry. I wish you the greatest success.

Sincerely,

Roger P. Levin, DDS, MBA