Crest Whitestrips^®

	YOUR PROFIT Whitening Services Are Key To Increasing Profitability In Your Practice

A Whitepaper by Roger P. Levin, DDS, MBA An indepth look at the efficacy of Crest Whitestrips® Supreme and whitening services.       Case Studies Read success stories from practices that have successfully increased whitening services.   Case Study 1   Case Study 2       Profit Calculator The calculator below allows you to map the profit generating potential of Crest Whitestrips® Supreme. Simply enter the number of patients you expect will purchase a kit each month, and click Submit to view your potential profits. Levin Group suggests identifying two patients a day that are candidates for treatment. Using this methodology based on a four day work week, four weeks a month and $24 profit per kit you will generate $9,216 in additional profit per year.

Research indicates that two-thirds of patients who used a bleaching product said they were satisfied with the results.*   In 2003, 29.3% of patients used bleaching/whitening products at home, compared to only 10.4% in 2001.*

	Enter the number of patients per month that you expect will purchase a kit.
	Monthly Profit to Practice				$
	Yearly Profit to Practice				$

*Berry J. What do they think? ADA survey offers up the scoop on your patients. ADA News. April 19, 2004;1-8.