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Crest Gum Detoxify Toothpaste

Crest Gum Detoxify Toothpaste - Elevate Expectations Even Below the Gumline - Product of the Year

Crest Gum Detoxify: Clinically Proven Healthier Gums

Significantly improve your patient’s gingival health: Crest Gum Detoxify with Activated Foam delivers stannous fluoride around and even below the gumline for lasting gum protection. Crest Stannous Fluoride neutralizes plaque bacteria toxins around and even below the gumline. Stannous fluoride works against gingivitis up to 4mm below the gumline by neutralizing plaque bacteria, binding to and blocking toxic metabolites from attaching to immune receptors, preventing a cellular inflammatory response. The result is long-lasting antibacterial gum protection 12 hours after brushing with a cool, clean feeling your patients will love. For your next gingivitis patient, recommend Crest Gum Detoxify.

We are excited to announce that Crest Gum Detoxify has been voted Product of the Year for 2019, by Kantar, a global leader in consumer research. Kantar is the largest consumer survey of product innovation and have named Crest Gum Detoxify as the Oral Care Category Winner. Find out more about Crest Gum Detoxify Product of the Year.

SUPERIOR GINGIVITIS PERFORMANCE*                                                                             *vs. Ordinary toothpaste

Bacteria Neutralizing Formula

In a clinical trial, 99% of gingivitis patients saw a reduction in gum bleeding and inflammation in 8 weeks while using Crest Gum Detoxify toothpaste.

For more information, please read the clinical summary: Reduction in Gingival Bleeding and Inflammation Following Use of Novel Stabilized Stannous Fluoride Dentifrice for Two Months


SUPERIOR FLUORIDE FORMULATION*                                                                              *vs. Ordinary toothpaste

The Activated Foam in Crest Gum Detoxify toothpaste delivers stannous fluoride up to 4mm below the gumline, where it works to neutralize harmful plaque bacteria. The stannous fluoride in Crest Gum Detoxify remains below the gumline for twelve hours after brushing.

Watch our video to see how Crest Gum Detoxify works below the gumline!


SUPERIOR BRUSHING EXPERIENCE*                                                                                    *vs. Current toothpaste

Long Lasting Cooling Flavor

Crest Gum Detoxify has a cool clean feeling that your patients will love.

The symptoms of gingivitis can cause discomfort during a patient’s daily oral care routine. Recommend Crest Gum Detoxify for all of your patients with gingivitis.

Watch the reactions from dental professionals who tried Crest Gum Detoxify toothpaste for the first time at the 2018 Yankee Dental Congress.

Very clean feeling
Clean feeling, gums very refreshed
Your mouth feels refreshed and clean
Very refreshing, good taste
Bleeding Gums

Bleeding Gums

Teach your patients about the causes of bleeding gums and how you treat them.


What is Gingivitis?

Educate your patients on gingivitis and how to prevent and treat this condition.

Pregnancy Gingivitis

Pregnancy Gingivitis

Educate expectant mothers on the importance of good oral health during pregnancy.

Gum Disease

Gum Disease

Tell your patients’ the symptoms and treatment for gum disease and share tips on how to prevent gum disease in the future.

CE 410 stannous fluoride dentifrice, toothpaste ingredients, therapeutic cosmetic benefits, whitening, control calculus, stain, bad breath

CE 410  Fundamentals of Dentifrice: Oral Health Benefits in a Tube

The course will focus on the most common dentifrice ingredients and the oral health benefits they provide. Upon completion of the course, participants will understand not only the fundamentals of dentifrice ingredients, but also key regulatory aspects of the dentifrice market and the role of professional societies in credentialing consumer dentifrices.

CE 94 stannous fluoride, cosmetic, therapeutic, multi-benefit dentifrice, toothpaste technologies

CE 94  A History and Update of Fluoride Dentifrices

This course is a review and update of cosmetic and therapeutic dentifrices, their impact on market shares and the development of multi-benefit dentifrice technologies.

CE 517 Dental erosion, fluoride, stannous fluoride, caries, saliva

CE 517  Managing Dental Erosion: Current Understanding and Future Directions

The purpose of this course is to provide information on the dental erosion process, highlight key similarities and differences between dental erosion and caries, provide effective strategies to help educate patients who are at risk for developing dental erosion, and manage patients who are already experiencing the condition to minimize its effects.

Advanced Stabilized Stannous Fluoride Dentifrice Technologies

Scientific Evidence Behind Advanced Dentifrice Technologies 2017

Key publications and research presentations related to these dentifrice formulations with stabilized stannous fluoride have been summarized in this booklet. We hope this compilation assists you in making evidence-based recommendations for your patients. Read the article here.

Stannous Fluoride Video

Stabilized Stannous Fluoride in Action

This video depicts the action of stannous fluoride in reducing gingivitis. Stannous fluoride interacts with plaque biofilm and kills some bacteria.

Watch the Video to learn more.

Crest Gum Detoxify Toothpaste App

Toothpaste App
By Kimberly Bray, RDH, MS

Applications for dentifrice are for caries prevention and a whole lot more

What determines your level of confidence in recommending a product to your patients? My confidence level depends on doing some of my own research and coming to my own conclusions. Read the article here.

Bleeding Gums Are Not Normal

Bleeding Gums are Not Normal!
by Lauren F. Gardner, RDH

Dental practice finds promising results with a two-step home care product.

Read the article here.