Crest Gum Detoxify and Crest Gum and Sensitivity are active up to 4MM below the gumline and penetrate deep into the biofilm to neutralize gingivitis-causing bacteria. Crest goes beyond the brush for clinically proven healthy gums.
Decades of innovation bring your patients over 60 years of formulating experience, over 200 U.S. patents and over 100 clinical trials. Crest Stannous Fluoride is the trusted formulation you can count on.
Data show significantly deeper penetration of the biofilm* and better neutralization of harmful toxins vs Colgate Total^SF† and Parodontax.
*In-Situ biofilm. †vs Colgate(R) Total^SF Whitening.
Years of consumer use make Crest Stannous Fluoride toothpaste the leader in delivering a brushing experience patients enjoy. In fact, 69% of patients who brushed with Crest Gum Detoxify wanted to brush longer.^‡
^‡Premium toothpaste users were given product information on Crest® Gum Detoxify. After 2 weeks of use, users took surveys about their experience and opinions with the product, intent to brush longer differs significantly, further studies required to measure brushing time.
Educate your patients about gingivitis and how to prevent and treat this condition.
Educate your patients about cavities and how to prevent and treat this condition.
Educate your patients about tooth sensitivity and how to prevent and treat this condition.
Educate your patients about xerostomia and how to prevent and treat this condition.
Tell your patients about treatment and causes of periodontitis and share tips on how to prevent periodontitis in the future.
Crest Stannous Fluoride works below the gumline to provide clinical benefits with a pleasant brushing experience to help your patients achieve healthier mouths and smiles for life.
Key publications and research presentations related to these dentifrice formulations with stabilized stannous fluoride have been summarized in this booklet. We hope this compilation assists you in making evidence-based recommendations for your patients.
This video depicts the action of stannous fluoride in reducing gingivitis. Stannous fluoride interacts with plaque bioﬁlm and kills some bacteria.
On this A Tale of Two Hygienists bonus episode, we are joined by Beth Jordan RDH, MS – Global Professional and Scientific Relations Manager for Crest + Oral-B to talk about toothpaste! We are diving into the ingredients, what they mean, what our patients need, and how to have the conversations about home-care with them to increase compliance!
The course will focus on the most common dentifrice ingredients and the oral health benefits they provide. Upon completion of the course, participants will understand not only the fundamentals of dentifrice ingredients, but also key regulatory aspects of the dentifrice market and the role of professional societies in credentialing consumer dentifrices.
This course is a review and update of cosmetic and therapeutic dentifrices, their impact on market shares and the development of multi-benefit dentifrice technologies.
The purpose of Re-examining the Plaque-Gingivitis Connection and the Role of Stannous Fluoride is to review the role of plaque in the initiation of periodontal disease, share novel insights on the mechanism by which stannous fluoride reduces plaque-induced gingivitis, and discuss practical implications for dental professionals.
When not formulated properly, toothpaste containing stannous fluoride can stain teeth. Crest Pro-Health dentifrice is specifically formulated to help prevent staining associated with stannous fluoride. In fact, it whitens teeth by removing surface stains and helps prevent stains from forming.
Crest's scientists have crafted a flavor system which taste great and minimize that metallic taste and continue to innovate to make our flavors even better.
Desensitizing ingredients in toothpaste work by either:
Both stannous fluoride and Triclosan have bacteriostatic as well as bactericidal properties and are effective against plaque bacteria. Additionally, stannous fluoride helps with gingivitis, caries prevention, hypersensitivity, and enamel erosion.
Crest Pro-Health toothpaste containing stabilized stannous fluoride has been tested extensively. Multiple studies indicate there is no sloughing in the short-term beyond what is normally experienced using regular fluoride toothpaste (4% of users), and no sloughing experienced with usage over the long-term.
Only Crest Pro-Health contains the patented stannous fluoride technology, which protects against dietary enamel erosion at pH 2-3.*
*as demonstrated in vitro studies
The International Standards Organizations (ISO) specification states that a dentifrice should not exceed an RDA of 250, which is considered safe for hard tissues. There is no relative degree of safety between 0 and 250, so a dentifrice with an RDA of 200 is as safe as one with a RDA of 50. Clinical evidence actually indicates that lifetime use of a toothpaste at an RDA of 250 or less produces virtually no wear to enamel. All Crest toothpastes are below the recommended RDA value.