Dental Patient Marketing: Social Media Assets

Social media has emerged as a powerful and popular form of communication for dental patient marketing. However, the creation of social media content and ideas can be difficult for many dental practices.

Fortunately, Crest + Oral-B for Dental Professionals is a great place for your office to discover great ideas for your own social channels. Below you will find some of our top performing posts for dental offices. Please use these FREE assets on your own page to help engage your patients.

We hope to make participating in social media cost virtually nothing except time.

DENTAL PATIENT MARKETING: FLOSS

Suggested Post Text: Flossing is a necessity, so why not make it easier? Glide floss slides up to 50% more easily in tight spaces and resists shredding.

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Suggested Post Text: Remove surface stains and prevent plaque with the help of Glide floss. Tell us, are you someone who regularly flosses?

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Suggested Post Text: The power of flossing can help you to become one with your oral healthcare routine. Tell us, how many times a day are you flossing?

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Suggested Post Text: Did you know that flossing doesn't need to be done only while brushing your teeth? Try stocking your desk drawer at work with a pack of floss for quick and easy use. If keeping floss in the office helps you remember to floss every day, that’s the right choice!

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DENTAL PATIENT MARKETING: FIXODENT

Suggested Post Text: Eating tough food is no longer a challenge thanks to Fixodent's strongest hold! Have you tried Fixodent Ultra Max Hold Denture Adhesive?

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Suggested Post Text: Feel as confident about your smile as we are with Fixodent Extra Hold Powder and Ultra Max Hold Denture Adhesive. Have you tried either of these yet?

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DENTAL PATIENT MARKETING: CREST WHITESTRIPS

Suggested Post Text: Affordable and hard-working, Crest 3D White Whitestrips provide a comfortable at-home whitening experience for everyone.

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Suggested Post Text: We're offering a $10 rebate on select Crest 3D White Whitestrips through your dental office! Download the rebate form or click for more details at the link below.

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DENTAL PATIENT MARKETING: CREST MOUTHWASH

Suggested Post Text: Help keep that plaque from coming back! Use Crest mouthwash to kill bad breath germs during your oral care routine.

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Suggested Post Text: Are you looking to strengthen enamel, reduce plaque, or freshen breath? Make sure to check the benefits of your mouthwash before you buy, and ask your dental professional for recommendations!

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DENTAL PATIENT MARKETING: GENERAL DENTAL OFFICE

Floss Cake Post

Suggested Post Text: Here's a Hygienist Hack for you: did you know you can cut cake with floss for evenness? It'll also keep your cake neat, since the cake won't stick to the floss like it would with a knife! #NationalDentalHygieneMonth

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September Fact Post

Suggested Post Text: That's a lot of teeth!

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Six Month Post

Suggested Post Text: These are two rolls that definitely shouldn't last you 6 months! How quickly do you normally go through a roll of floss?

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November Fact

Suggested Post Text: Are you one of them?

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September Fact Post

Suggested Post Text: Fun fact: everyone's tongue is different!

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Did you know that rabbit teeth never stop growing?

Suggested Post Text: Did you know that rabbit teeth never stop growing?

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SOCIAL MEDIA FOR DENTAL OFFICES: A FEW TIPS

1

Choose your platforms wisely.

There are quite a few social media platforms, which means there are many options beyond Facebook, Twitter, Google+, YouTube and Instagram.  Take some time to see which platforms are best for your practice.  Limit the number of platforms that you use.  It can be difficult to manage social media if you are using too many platforms.

2

Choose a consistent handle.

Every social network requires a “handle” or name.  Make yours consistent, and make sure it’s available to claim on all networks.  Whatever you pick for Facebook should be used on Instagram, Twitter, and Pinterest and any other network you sign up for.  In theory, fans will start tagging you on Instagram and tweeting to you on Twitter.  A confusing “handle” may make this difficult to do.

3

Create a plan and a feed of content.

Think about the ways you can repurpose the content you already have and the steps you can take to create new content.  Can you reuse any press coverage you’ve received and share it on Facebook?  Can your office manager take staff photos and share the images on Instagram?  Can you create posts that address problems, concerns, or interests your patients have?  Share peeks behind the scenes, ways you are improving your practice, showcase patient stories, and how you helped them succeed.