Success Values

Success values are principles and beliefs that are important to you. By identifying them you avoid setting goals that are inappropriate or in conflict with your life. For example, suppose you have a success value “Everything I do will be in the best interest of my family.” One of your goals as a parent may be to attend as many as your child’s school events and sports activities as possible. This goal would be supported by your success value.

However, you may also have a goal of establishing a high volume/high production business necessitating the devotion of many hours to work, instead of being with your family. This goal would be in conflict with your success value, resulting in resentment and dissatisfaction with your work.

Defining your success values is the foundation on which your goals will rest. If you have difficulty in defining your own success values, look to outside sources and adopt those values as your own. Some sources for success values are inspirational books and books of quotations. You can also refer to the following list for ideas. Don’t choose values you think others would want you to pick. Choose values that are inherent and best describe you. The degree of honesty of your values will determine how comfortable you are in your goals. The greater your comfort level with your goals, the greater chance of achieving them.

Sometimes your values are in conflict with each other. For example, returning to the value “Everything I do is in the best interest of my family” (see Figure 2, Success Value box) you have to define what “is in the best interest of your family”. It may seem more important for you to attend your children’s activities than spend time at work. However, if you are the primary or sole income earner it may be more pressing for you to spend more time at the office to maximize your income so your family can enjoy a comfortable lifestyle. In many cases it may be difficult to resolve this issue to your satisfaction. It may be necessary for you to discuss your needs with your family and see what preferences they have.

Similarly, having the value “I treat all people with fairness and respect” augments a desire as a dentist to provide optimal and fair treatment to patients. However, a value of “I live in the present and do not concern myself with the future” would hamper the institution of a retirement plan.

Once you identify your values, record them in the Success Values section of your blueprint (see Figure 1). Refer back to your blueprint as you choose your success strategies, to determine if they are in sync with your values.