Success values are principles and beliefs that are important to you. Byidentifying them you avoid setting goals that are inappropriate or in conflictwith your life. For example, suppose you have a success value “Everything I dowill be in the best interest of my family.” One of your goals as a parent may beto attend as many as your child’s school events and sports activities aspossible. This goal would be supported by your success value.
However, you may also have a goal of establishing a high volume/high productionbusiness necessitating the devotion of many hours to work, instead of being withyour family. This goal would be in conflict with your success value, resultingin resentment and dissatisfaction with your work.
Defining your success values is the foundation on which your goals will rest. Ifyou have difficulty in defining your own success values, look to outside sourcesand adopt those values as your own. Some sources for success values areinspirational books and books of quotations. You can also refer to the followinglist for ideas. Don’t choose values you think others would want you to pick. Choose values that are inherent and best describe you. The degree of honesty ofyour values will determine how comfortable you are in your goals. The greateryour comfort level with your goals, the greater chance of achieving them.
Sometimes your values are in conflict with each other. For example, returning tothe value “Everything I do is in the best interest of my family” (see Figure 2,Success Value box) you have to define what “is in the best interest of yourfamily”. It may seem more important for you to attend your children’s activitiesthan spend time at work. However, if you are the primary or sole income earnerit may be more pressing for you to spend more time at the office to maximizeyour income so your family can enjoy a comfortable lifestyle. In many cases itmay be difficult to resolve this issue to your satisfaction. It may be necessaryfor you to discuss your needs with your family and see what preferences theyhave.
Similarly, having the value “I treat all people with fairness and respect”augments a desire as a dentist to provide optimal and fair treatment topatients. However, a value of “I live in the present and do not concern myselfwith the future” would hamper the institution of a retirement plan.
Once you identify your values, record them in the Success Values section of yourblueprint (see Figure 1). Refer back to your blueprint as you choose your successstrategies, to determine if they are in sync with your values.