The most integrated and compelling factor which influences dental care utilization are values that populations hold towards oral health. In order to make choices and decisions in life, values play a directional role. If a population values healthy teeth, that population will develop mechanisms to address dental health care. Many times the values are there, they just are not as important as other values one holds. An example of a value may be an individual valuing daily exercise, but unless that value is truly important there will always be other values that override daily exercise for that individual. It must be noted that even when a population is educated about prevention and access and resources are available, many still do not follow through and obtain preventive dental care.