Even though the prevalence of dental caries in children has remained the same over the last three decades, there are still only a limited number of pediatric dentists available in the United States to treat young children. Introducing the pediatric dental patient during infancy and the toddler stage to the dental office setting can have a mutual benefit for the child, parent, and dentist. Behavior guidance techniques such as tell-show-do and distraction are used to alleviate anxiety, nurture a positive dental attitude, and perform quality oral health care safely and efficiently. Early examination can uncover potential problems, thereby reducing future negative consequences of delayed intervention. Informing parents of the advantages of early dental care for their child is the most effective marketing strategy.