Choosing a Toothpaste: What’s the Big Deal?

Choosing a Toothpaste: What’s the Big Deal? (ce565) - Introduction
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Introduction - Toothpaste

This course will establish why all fluoride toothpastes are NOT the same and assist the learner in understanding what differentiates them and makes a particular toothpaste the best fit for an individual patient. The important role of mechanical plaque removal by toothbrushing in light of the prevalence of common global oral issues is outlined, together with the current understanding of toothbrushing efficiency and the opportunities for adjunct chemical intervention through dentifrice. Differences in toothpaste fluorides, anti-gingivitis chemotherapeutic agents, cosmetic ingredients, safety considerations such as abrasivity, and other indication-targeting agents (e.g., desensitizing) are reviewed to highlight the need to compare toothpastes’ marketed indications and any associated product research to assist patients and clinicians in customized, informed product selection.

Conflict of Interest Disclosure Statement

  • Ms. Campbell has done consulting work for Procter & Gamble. She has no relevant financial relationships to disclose.


  • P&G is providing these resource materials to dental professionals. We do not own this content nor are we responsible for any material herein.
  • Participants must always be aware of the hazards of using limited knowledge in integrating new techniques or procedures into their practice. Only sound evidence-based dentistry should be used in patient therapy.

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