Choosing a Toothpaste: What’s the Big Deal?
Toothpaste Selection Considerations

The oral health products market is dynamic, and there may be dozens of distinct toothpaste options (excluding children’s pastes) available to the consumer at any given time. Pinpointing the patient’s individual oral hygiene needs, challenges, and personal likes/dislikes – together with an understanding of the mechanisms of action of therapeutic ingredients, product claims, and supporting clinical research – can go a long way in sorting through the choices and finding an optimal match.

Figure 3 provides one framework for consideration in selecting a dentifrice from the myriad of available options, based on individual oral health needs and preferences.