Holiday Social Media Toolkit

Holiday Social Media Toolkit

As social media continues to change the way people communicate, it has become an increasingly important tool for practices to engage their patients.  Patients research and seek recommendations from friends and family.  So, it is important for your practice to have a vibrant and interactive social media presence.  This toolkit was designed to provide your office with social media materials to help you stay engaged with your patients during those specials times of the year.  If you are new to social media, there are a few helpful tips at the end of this toolkit.  To get started, click on an image below and download it to share.

HAPPY NEW YEAR (JANUARY 1)
NATIONAL CHILDREN' DENTAL HEALTH MONTH (FEBRUARY)

NATIONAL TOOTHACHE DAY (FEBRUARY 9)

VALENTINE'S DAY (FEBRUARY 14)

NATIONAL TOOTH FAIRY DAY (FEBRUARY 28)
DENTAL ASSISTANTS RECOGNITION WEEK (MARCH 5-11)
NATIONAL DENTIST DAY (MARCH 6) 
ST. PATRICK'S DAY (MARCH 17)
APRIL FOOLS DAY (APRIL 1)

MOTHER'S DAY (MAY 14)

MEMORIAL DAY (MAY 29)
GRADUATION (COVER PHOTO)
FATHER'S DAY (JUNE 18)
INDEPENDENCE DAY (JULY 4)
BACK TO SCHOOL (COVER PHOTO)
NATIONAL TOOTH FAIRY DAY (AUGUST 22)
LABOR DAY (SEPTEMBER 4)

PATRIOT DAY (SEPTEMBER 11)

NATIONAL DENTAL HYGIENE MONTH (OCTOBER)
SWEETEST DAY (OCTOBER 21)
MAKE A DIFFERENCE DAY (OCTOBER 28) 

HALLOWEEN (OCTOBER 31)

THANKSGIVING (NOVEMBER 23)
HAPPY HOLIDAYS (DECEMBER)

A FEW TIPS

1

Choose your platforms wisely.

There are quite a few social media platforms, which means there are many options beyond Facebook, Twitter, Google+, YouTube and Instagram.  Take some time to see which platforms are best for your practice.  Limit the number of platforms that you use.  It can be difficult to manage social media if you are using too many platforms.

2

Choose a consistent handle.

Every social network requires a “handle” or name.  Make yours consistent, and make sure it’s available to claim on all networks.  Whatever you pick for Facebook should be used on Instagram, Twitter, and Pinterest and any other network you sign up for.  In theory, fans will start tagging you on Instagram and tweeting to you on Twitter.  A confusing “handle” may make this difficult to do.

3

Create a plan and a feed of content.

Think about the ways you can repurpose the content you already have and the steps you can take to create new content.  Can you reuse any press coverage you’ve received and share it on Facebook?  Can your office manager take staff photos and share the images on Instagram?  Can you create posts that address problems, concerns, or interests your patients have?  Share peeks behind the scenes, ways you are improving your practice, showcase patient stories, and how you helped them succeed.


Boostable

The 'Boostable' label indicates posts that conform to Facebook's "20%" rule. Posts that are "boosted" appear higher in News Feed to help more people see them.