Dentists accustomed to presenting need-based treatment sometimes have difficulty motivating patients to accept cosmetic dentistry services. Even if the conditions of patients’ teeth are causing significant aesthetic problems, the corrective procedures remain elective—and excluded from dental insurance coverage.
If you decide to increase practice revenues by presenting more cosmetic dentistry, you’ll need to rethink case presentation entirely. The following should put you in the right frame of mind:
In spite of economic uncertainty, the market for cosmetic dentistry remains healthy and growing. If you can develop cosmetic presentation techniques that enable patients to accept what they really want, you’ll enjoy the production increases that you want.
This resource was provided by Levin Group, a leading dental consulting firm that provides dentists innovative management and marketing systems that result in increased patient referrals, production and profitability, while lowering stress. Since 1985, dentists have relied on Levin Group dental consulting to increase production.
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