For dental practices, the distinction between external and internal marketing is critical. External marketing involves reaching out to prospective new patients through advertising of various types and community activities. In contrast, internal marketing focuses on encouraging dental referrals using your existing patient, and it is far more economical and effective.
If you’re not yet making the most of your “captive audience” of patients, initiate internal marketing strategies based on these steps:
No form of practice promotion is as cost-effective as internal marketing. Make sure you’re taking full advantage of this potent tool.
This resource was provided by Levin Group, a leading dental consulting firm that provides dentists innovative management and marketing systems that result in increased patient referrals, production and profitability, while lowering stress. Since 1985, dentists have relied on Levin Group dental consulting to increase production.
Your session is about to expire. Do you want to continue logged in?
WARNING! You did not finish creating your certificate. Please click CONTINUE below to return to your previous page to complete the process. Failure to complete ALL the steps will result in a loss of this test score, and you will not receive credit for this course.