In many areas across the country, competition for new dental patients has increased dramatically in the past several years. Delayed retirements, more dental school graduates and the spread of dental management organizations... combined with reduced demand for oral health care… have led dentists to rethink how they are accepting new patients and their handling of calls and scheduling.
Don’t Keep New Patients Waiting
The more time that’s allowed to pass between patients’ first call to your office and their first appointment, the greater the risk that they’ll hear about some other practice worth considering—or that they’ll simply change their mind about seeing a dentist at all. For this reason, you should do everything possible to bring in new patients within a week. Take these essential steps:
Follow Up with an Excellent New Patient Experience
Seeing new patients within seven days is a vital first step, but when they arrive, you and your staff must make them feel they’ve made the right decision. Ensure that your customer service systems and staff scripting are designed to create a warm welcome and build value into the practice-patient relationship. You have an important role to play as well. Unless you’re addressing an urgent need for treatment, conduct a comprehensive examination and prepare an ideal treatment plan for new patients. In this way, your practice will not only be acquiring new patients but also laying the foundation for a long and productive relationship.