Production
Except for the collections process, which comes after the fact, all the areas of expertise have a direct bearing on practice production… which should be targeted at an increase of 15% per year. The most successful growth strategies therefore depend on the smooth orchestration of skills in every aspect of practice operation. This means that, as each new system goes online, there will be a synergistic effect, and growth can become exponential once your overall improvements reach critical mass.
The following steps, though arranged in logical order, are not meant to be pursued like numbered instructions. In reality, you and your staff will be moving back and forth between these reas as you progress toward your goals.
Treatment Follow-Up
You recommended dental treatment to the patient, explaining the situation, pointing out the benefits, and answering all questions. Yet the consult did not end in case acceptance. A...
New Patients
Increasing production depends on many factors, but first on the list is new patients. They not only replenish your patient base but also typically represent more production on a pe...
High-Performance Systems
Dental practice production consists entirely of the chairside care you and your hygiene department provide. Yet most of the administrative tasks performed at your office have a dir...
Delegation
You generate most of your practice’s production (your hygiene department accounts for the rest), so how you spend your time during the course of the day has a profound impact on pr...
Promoting Comprehensive Care
One point I consistently emphasize in my seminars is that dentists have to do more with what they already have. Nearly all doctors perform a comprehensive exam on new patients, but...
Reactivation
Any of your patients who haven’t been seen for 18 months or longer may be well on their way to becoming former patients. Even if you currently have an abundance of new patients sho...