Fundamentals of Dentifrice: Oral Health Benefits in a Tube
Cosmetic Benefits

While delivering fluoride for cavity protection was a major therapeutic advance in the dentifrice market, researchers saw an opportunity, over time, to expand the benefits offered by dentifrice. By the 1980s, additional innovations were having an impact. Agents were discovered that could provide protection against calculus and stain, and this opened an era where improved cosmetic benefits spurred the dentifrice market.