Brands and Features

There are approximately eleven popular brands of oral nicotine pouches currently on the market. Some of these companies originated from Sweden and Scandinavian heritage, with increased attention now in the United States.⁹ Each brand offers at least two or three options for nicotine strength with varying milligram (mg) levels, a range of sizes, dry or semi-dry pouch textures, and two to ten flavors for consumers to choose from. Consumers appreciate this variety for improved taste, comfort and discretion. One brand cleverly appeals to consumers with a gum-based formula, which has a softer application for consumption.⁹ Oral nicotine pouches are also marketed as “fruit filled” with deliverables of breakers and slim. Breakers have gained popularity, offering capsule filled liquids within the nicotine pouch. Slims are preferred due to a desirable slender ergonomic design, that permits comfortable and discrete placement of the pouch, eliminating any bulge appearance under the lip.⁹