As The Practice Grows "Empower Your Dental Team"
Thanks for tuning in to another episode. I'm your host Brad. Today, we’re going to talk about a topic that you’re probably already doing, but it’s really important to do right. And that’s Empowering Your Team. Empowering Your Team is just plain smart business. It boosts morale. Makes the vibe in the office upbeat, which patients can feel and feed off of. It also creates a motivated bunch of Team Members. If they have a responsibility that they can call their own, they feel inspired to make sure it’s done right. Plus, it creates friendly competition, as each team member’s got his or her fiefdom to look after. Now the most critical area for empowering Team Members is marketing your practice.
Many consumers turn to Social Media and the Internet when making a purchasing decision, or booking an appointment at a Practice. So having people in charge of your Social Media presence, to build and maintain your conversations, is hugely important. That’s why you should first appoint a "Chief Marketing Officer".
Second, assign a Team Member to track and monitor how well the content is working. You have to measure ROI and all your marketing initiatives. Third, make sure you reward your Team Members for creating powerful content, as this makes a ginormous difference in your production. The point is this, recognition for a job well done, it goes a long way to building your Team Spirit. Additionally, make sure you are investing in yourself AND your Team.
Take the time to train yourself on being an effective leader and do your best to help your Team Members obtain new skills. Explore some of the amazing CE courses right here on DentalCare.com There’s techniques such as implementing “The Maslow’s Hierarchy of Needs Theory”. I mean this right here can be effective way to make your office a happier and more productive workplace. Because if you empower your Team Members, your patients will have a more memorable experience, the Practice will be way more successful... And most importantly, you'll be a Marketing Genius. Thanks for watching.