"As the Practice Grows" is a web-based Dental Marketing show covering a range of topics, strategies and initiatives. Each episode provides actionable wisdom to help elevate your Practice to an entirely new level of success.
“As the Practice Grows” is informative, engaging, and most of all, entertaining.
“Education Based Marketing” discusses how Dental Practices can stay in touch with patients—and reach out to new patients—using Oral-Health content. It explains that these “touches” could be as simple as a link to an article, or as involved as an ongoing video series. The episode wraps by pointing out that Education Based Marketing is smart, and effective, because it “informs” rather than “sells.”
As The Practice Grows Education Based Marketing
Hi everybody. Welcome to another episode of ”As the Practice Grows.” I'm your host Brad. Thanks so much for joining us.
Today we’re going to cover a timeless and universal marketing topic for your practice – Education Based Marketing. What is Education Based Marketing? To put it simply, this means keeping your patients informed on a variety of Oral-Health topics through Content Marketing, and using these “touches” to remind them of your services.
When I refer to the word “touches”, this relates to every piece of marketing material you publish both online and offline. Education Based Marketing could be as simple as forwarding a link to an article on the DentalCare.com “Patient Education” section, or as involved as producing an on-going Video Series for a specialty your practice is known for.
Now, two hugely important takeaways on Education Based Marketing. First, educate, don't sell. You’ll turn off your audience if the message is clearly self-promoting. Second, and just as important, focus on the topic or procedure you want to be found for. So for instance, let's say you want to be the leading Dental Implants specialist in your area. The way to do that is by educating patients through video content, blog posts, website optimization, and Social Media posts about a variety of Dental Implant topics. You're not trying to sell them. You’re not exhorting them to “call the number on your screen now!” Instead, you're educating them on the questions they may be looking for in regards to this specific “search term”, while also promoting the services you provide… and how you can treat them. This is the key. I recently met with an office whose Dental Hygienists are filming videos on topics such as “How to Scrape Your Tongue Properly”, “What Foods Promote Healthy Smiles” and “Flossing Tips”. This shows so much personality, provides more fun for everyone at the practice, and really helps share the story of their unique patient experience. Leveraging the power of Education Based Marketing is huge for your overall branding, engagement and conversion.
If you make this a major focus of your Content Strategy, you’ll be a Marketing “Genius”. Thanks for watching!
“The Patient Check-In” explains how to use one of the most effective Social Media tools available today. It points out that a “Check-In” is when someone goes to a Social Media platform and lets friends and family know where they are. The episode shows how to encourage patients to check in at a Dental Practice, and points out that it’s a great way to create scalable word-of- mouth marketing, and offer organic Search Engine Optimization in the process.
As The Practice Grows “The Patient Check-in”
Hi everyone. Thanks for joining us today. I'm your host Brad, with another extremely exciting episode. And it's all about the Patient Check In.
In my opinion, the check in is the biggest no brainer in the history of marketing. Curious what a check in is? Well, It's when someone goes to a Social Media platform and they let all their friends and family know where they are. So encouraging patients to check in at your practice is a great way to create scalable word-of-mouth marketing.
Now all you have to do is put a check-in sign in the reception area that says, “check in and win a prize.” The Check In will actually give you some nice organic SEO juice as well. Now, check out the additional resources on dentalcare.com for more local marketing ideas. With that being said, I recommend a check-in and win a prize program for your office. So what kind of a prize are we talking about? Well, this could be a gift card to a local coffee shop, pack of xylitol gum, or even an oral-health kit branded with your logo. Or, even an electric rechargeable toothbrush bundle. Say maybe the Oral B Genius perhaps?
The point is this. Make sure your prizes are personalized and unique. Because when you give a patient something that's memorable, they will tell all their friends and family about your practice…and their experience. And that's the key to this whole check-in initiative… to create ambassadors out of your patients, so they tell everyone about your practice. If you're looking to bring more altruism to your marketing initiatives... Maybe instead of giving the patient a gift, such as a coffee shop gift card for every check in, what if you donate one canned food item to the local food pantry, for every check-in. Think about the goodwill that gesture creates in the local community. When you incorporate an altruistic component into your marketing campaign, it's a win-win across the board. I highly encourage you to come up with your own personalized prizes for the check-in, because this will most appropriately represent the unique mission of your Dental Team. And if you focus on that, you're going to be Marketing Genius.
Thanks for watching.
This show is in association with Dentainment
Dentainment is a Digital Creative Agency for the #Dental Industry! They offer customized Dental Marketing programs that may include Social Media Management, Video Production, Marketing Consulting, Virtual Training Sessions, Logo Design, Website Design + Development, Local SEO, Voice Search, Conversion Rate Optimization, and more.