As The Practice Grows “The Patient Check-in”
Hi everyone. Thanks for joining us today. I'm your host Brad, with another extremely exciting episode. And it's all about the Patient Check In.
In my opinion, the check in is the biggest no brainer in the history of marketing. Curious what a check in is? Well, It's when someone goes to a Social Media platform and they let all their friends and family know where they are. So encouraging patients to check in at your practice is a great way to create scalable word-of-mouth marketing.
Now all you have to do is put a check-in sign in the reception area that says, “check in and win a prize.” The Check In will actually give you some nice organic SEO juice as well. Now, check out the additional resources on dentalcare.com for more local marketing ideas. With that being said, I recommend a check-in and win a prize program for your office. So what kind of a prize are we talking about? Well, this could be a gift card to a local coffee shop, pack of xylitol gum, or even an oral-health kit branded with your logo. Or, even an electric rechargeable toothbrush bundle. Say maybe the Oral B Genius perhaps?
The point is this. Make sure your prizes are personalized and unique. Because when you give a patient something that's memorable, they will tell all their friends and family about your practice…and their experience. And that's the key to this whole check-in initiative… to create ambassadors out of your patients, so they tell everyone about your practice. If you're looking to bring more altruism to your marketing initiatives... Maybe instead of giving the patient a gift, such as a coffee shop gift card for every check in, what if you donate one canned food item to the local food pantry, for every check-in. Think about the goodwill that gesture creates in the local community. When you incorporate an altruistic component into your marketing campaign, it's a win-win across the board. I highly encourage you to come up with your own personalized prizes for the check-in, because this will most appropriately represent the unique mission of your Dental Team. And if you focus on that, you're going to be Marketing Genius.
Thanks for watching.